The world moves at an unmatchable speed these days because of social media. With a boost of 48% more views, videos take the cake when it comes to making your presence felt on social media. The rise of video-based platforms like Instagram and Tik Tok further reiterates that video as a format has maximum consumption capacity. Much like the viral video of Bradley Jackson which lands her a job as an anchor at the UBA network in the series, The Morning Show, your event could become the talk of the town overnight if you create the right content and choose to position it via an apt format.
While a glimpses video or a teaser film for your event might have been a sought after event marketing service in 2019, now that we are in the new decade and this being touted as the decade of India, there are certain trends that you need to pay attention to if you want your video marketing strategies to stand out and generate revenue and engagement.
Of course, it goes without saying that live event videography is at the top. We’ve listed down the trends of live event videography to begin with, this year, that you need to keep in mind the next time you’re organizing your event.
360 live event videography – The whole point of a live video is making the audience feel more involved in your event. Adding a 360 element to the video is going to draw in your audience; making them feel more involved in the video by having the freedom to scroll around & explore your event space in all directions.
Live walkthroughs – A champion among event promotion strategies! All you gotta do is switch to live and give your digital audience a view of all that’s happening or planned for your event! This is also a great way to make your audience feel as if they are with you at the moment and encourage interaction between you and them.
User-Generated Content – Speaking of increased interaction among you and your audience, asking your audience to execute a challenge & visa versa, is a great way to amp up the buzz around your event. ‘#Kiki’, ‘#10yearchallenge’, ‘#whatthefluff’, ‘#bottlecapchallenge’, and many more broke the internet with the level of user engagement they attracted. Your next challenge to your audience might just go viral among your audience with the live video element to it and create a buzz. Nothing like giving your audience the experience of watching a challenge as it is happening! This is especially true if your event caters to a generic crowd found at a concert or comic con.
So there you go. These are the top live event videography trends that we’ve identified. Be it pre-event marketing or during-event marketing there’s a catch to reaching out to your audience at the moment and make them feel connected to you and your event. The catch being – THEM. And when that happens, you can easily expect the footfall at your event to keep growing!
We have just started setting the tone for this year. Do you have more related points? You can leave them in the comments section below. Also, if you liked this post then follow our channels on social media and do subscribe to our blog for similar content!